Search engine optimization, also known as SEO, is ignored by many online businesses or sites. And for those who use it – oftentimes, their sites often reveal the lack of understanding of SEO including what it means, how to implement it, and how to manage it.
What is SEO
SEO is specific keywords or terms used to target results in the search engine. For instance, as a blogger on entrepreneurial or WordPress topics – I’d use keywords like ‘entrepreneurship blogger’ or ‘WordPress blogger.’ If I’m writing a post about the Samsung Galaxy S8 – I’d use keywords with Samsung Galaxy or S8 in it. But here comes the tricky part…
With so many people using the same keywords as you, how do you stand out?
This probably your case.
And for me, using SEO – I have to be specific as possible. Why? Because the terms I want such as ‘blogger’ or ‘website creator’ are already over-used; I have to think of something else (such as entrepreneurial blogger or small business site).
SEO is not just slapping some words on top of your article – and boom! expecting results to pop up. It means carefully implementing your keywords, so when Google crawls your website the keywords make sense in your blog post. Careful implementation means considering the following:
- How many times the keyword is used
- The title of your post or page
- If the keywords flow naturally
- And the purpose of the keywords
How many times should I use the keyword?
On my About page, I’d typically use a keyword like ‘technology blogger’ about two times. In a blog post – 3 to 5 times. You want to reinforce your keyword(s) – but of course, not overdo it.
If you have a site like WordPress and it’s powered by Bluehost or the Business Plan, you can use a powerful plugin called Yoast SEO. It rates your usage of keywords from red (bad) to green (good).
Should I put a keyword in my title?
If an SEO keyword flows naturally in your title – go for it. I’ve used keywords in many of my titles to show up in search engines. For instance, on my site Savvy and Beautiful, I did an article on ‘Why Won’t My Parents Let me Get Weave?’
When I searched up the term, my article popped right up on the front pages of Google, Bing and Yahoo.
If it makes sense and your title seems complete with your keywords), this is a great advantage to show up on the search engines.
How do I make my keywords flow naturally?
To allow your keywords to flow naturally, read your post (several times) and then, if possible, have a co-worker read it back to you and see what they think. Sometimes, when we read our own post so many times, we can catch a few mistakes – but not all of them. In addition, a natural flow of keywords can take several readings to make sure your blog post makes sense.
If a reader goes through your blog post, oftentimes – an unnatural flow of keywords will more than likely seem obvious to them. That’s why it’s a good idea to read your post and have someone read it, too.
What’s the purpose of my keywords?
What’s your purpose of your keywords? I know, for my purpose, I aim to hit the search engines for a specific phrase so either 1) people can hire me or 2) I can get more views. For instance, my purpose in using a keyword phrase like “How to use SEO” is to pull readers, who are uneducated on SEO, to my website. Why? By doing so, I create myself as a reputable source of advice, so now I have some trust from readers on information. (for instance, I have a better chance of having loyal, trusting readers pay for my courses rather than just anyone).
Learning SEO is one thing, which can be a task of its own, but managing it is another. Frankly, it can go either way. Some people understand SEO and continuously manage it successfully on their blog or website. However, for others – myself included – a nudge or a constant reminder to put SEO on your blog is a must.
Personally, I prefer to manage my SEO on my own, while others hire an SEO expert. This should be considered when SEO becomes an either tedious or frustrating task.
I recommend, to manage and continue to use SEO successfully, to read your blog post and then fill in keywords where they flow naturally. If I write a blog post and I focus on my SEO the whole time rather than what I’m actually writing, my writing is going to stink. It’s just that simple. After I’ve written a blog post, then I fill in keywords where they flow naturally – this is like a second to last step for me.
Of course, managing or using SEO is different for everyone. Not every method is going to work – whether you have an SEO tool or a person you hired. The important thing is that you’re aware of search engine optimization and understand its powerful effects on your blog or website.
Blogger. Tech Writer. Wordpress Monster. Visit my websites emoijahbridges.com or savvyandbeautiful.com